Breaking the
Design Norms
Breaking the Design Norms is more than just a catchy headline—it’s the ethos that has propelled my career as a passionate designer and digital content creator. My approach is centered around innovation, efficiency, and cost-effectiveness, consistently creating striking visuals that not only capture audiences but also reflect the objectives of the brands I work with.
Adept at navigating the multifaceted landscape of digital design, I blend technical acumen with out-of-the-box thinking, crafting solutions that elevate the ordinary into the extraordinary. My designs aren’t just about aesthetics; they’re strategic tools that amplify messages, engage viewers, and drive business growth.
As a dedicated professional, I understand the significance of time and budget constraints in the corporate world. By optimizing design processes and employing creative strategies, I’ve saved substantial time and resources for my employers without compromising the quality of output. My ability to deliver compelling designs under tight deadlines is a testament to my agility, discipline, and commitment to excellence.
When you hire me, you’re investing in a proficient designer and a strategic partner, committed to delivering exceptional design solutions while saving time and money for your business. Welcome to a world where creativity breaks the norms, where design isn’t just about looking good—it’s about making a difference.
Skills
Design Software Proficiency:
Knowledge of industry-standard design software like Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), Sketch, Figma, Canva, or other relevant design tools.
UX/UI Design Principles:
Understanding of User Experience (UX) and User Interface (UI) design principles to create visually appealing and easy-to-navigate digital content.
Graphic Design Skills:
Ability to create engaging visuals, infographics, and other digital content that adheres to brand guidelines and enhances user engagement.
Web Design Skills:
Knowledge of HTML, CSS, JavaScript, and responsive design principles can be very beneficial for designing content that works well across different devices and screen sizes.
Content Management Systems (CMS):
Familiarity with platforms like WordPress, Drupal, or Joomla can be a plus, as many businesses use these tools to manage their websites.
Search Engine Optimization (SEO):
Understanding of SEO principles to ensure that digital content is easily discoverable by search engines and ranks well in search results.
Social Media Savvy:
Familiarity with designing content for various social media platforms, each of which has different requirements and best practices for content.
Copywriting and Communication Skills:
Ability to write compelling headlines and content copy, and effectively communicate design ideas and concepts.
Project Management Skills:
Ability to manage multiple projects at the same time, often with tight deadlines, and coordinate with other team members and stakeholders.
Creativity and Innovation:
Constantly staying updated with design trends and the ability to bring fresh, innovative ideas to the table.
Analytical Skills:
Ability to use analytics tools to measure the success of your designs and adjust strategies based on data.
Partners
2013 — Maminfo. Graphic Designer Video editor
2018 — ECG&Tile, Inc – Charlotte, NC. Manager/Graphic designer
2019 — Omninet. Senior Graphic designer / Marketing Manager
2022 — AbbVie. Digital Content Creator
